3 Creative Retail Display Ideas
The customer’s journey typically begins online. This includes researching a product, reading reviews, and comparing prices. Yet, most shoppers will make their final purchasing decisions inside a store.
In fact, according to experts, 62% of customers buy more than they originally intended while shopping at a store’s location. That means once they arrive, you have a unique opportunity to further connect and engage their attention. This can make them stay longer and buy more products.
The benefits of operating a brick-and-mortar retail store are two-fold:
- You have the advantage of placing your products in the actual hands of potential buyers. (Remember, this is an experience they won’t get online).
- You have the space to provide a one-of-kind-experience that fulfills their shopping appetite.
To put it more simply, customers are looking for an experience when they walk into a retail store. Though online shopping may be easier in terms of time and travel, it can’t fulfill certain needs and desires your customers have.
According to research conducted by Retail Dive, over 66% of women expressed that their “try-it-before-you-buy-it” mentality influences their final purchases. In comparison, 54% of men said they preferred in-store shopping simply because they don’t have to wait for shipping and can start using their products immediately.
Different demographics with different needs, yet in-store shopping can cater to each.
HOW YOUR RETAIL DISPLAY FACTORS IN
At this point, you’re probably wondering how creative retail displays factor into the in-store shopping experience. Retail displays can greatly impact shopping behavior. They not only draw the shopper’s eye closer to your products and promotions, but they also change the directory of the buyer’s journey.
Remember when we said that 62% of shoppers admit to buying more than they had initially intended? Now, consider that 81% of customers report discovering and evaluating new products while inside a store while 67% admit they will buy a product while returning another in store.
That means customers are open to the idea of purchasing new products, even if it was not their intention to buy them in the first place. And retail displays help them discover which ones are worth their investment.
Top 3 Store Display Ideas
Now that you have these stats on your radar, let’s review a few ideas on how to create displays that attract, engage, and connect your customers to your brand.
Create Gift Baskets & Collections
If your customers are shopping for an upcoming birthday, baptism, anniversary, or other special life event, it’s not surprising that they’ll be on the lookout for a thoughtful item (or collection of items) that blend creativity with functionality.
If your retail store offers a collection of merchandise that pair well together, consider creating a display with a few possible combinations. This is sometimes referred to as cross-merchandising, but you can also create gift basket options available for one convenient price.
This idea isn’t limited to gift items like candles, lotions, and soaps—or even edible items like cheese, chocolates, or wines. If you own a retail clothing store, consider creating a display that demonstrates how certain apparel can be combined together to create a fashionable look.
INCLUDE SIGNAGE FOR PRODUCT INFO
In a previous article, we shared a few interesting stats on how customers prefer to conduct their own product reviews and price checks, right in your store.
We recommended including QR codes to help them discover more information about your products and promotions, but you can actually convey this information creatively with in-store signage, too.
With each display, make sure you’re providing shoppers with details on the benefits of your products, as well as any discounts you’re currently running. Just make sure your in-store signage is clean, organized, and not cluttered with TOO MUCH info.
Try to focus on providing short, impactful statements.
Go Digital
If you have the budget, consider adding interactive in-store displays to your marketing collateral.
According to a 2020 retail analysis report, approximately 68% of customers reported purchasing a product simply because a digital display caught their attention. In addition, businesses that utilize this technology experienced a 46% increase in customer satisfaction.
Digital signage helps you convey multiple messages to your customers, depending on the time of day or event you’re promoting. This permits you a bit more flexibility in terms of advertisements. And because your displays are no longer static, you’ll be sure to catch the eye of shoppers both in store and passing by.
“Printed signs only capture shopper interest for as long as it takes to read them. When signs change and move, you can draw shoppers in, both visually and physically. That means you’ve piqued their interest and you have a literal foot in the door.”
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